http://mindcube.com Brand Building, Consulting & Strategy Planning Wed, 24 Aug 2011 08:04:15 +0000 http://backend.userland.com/rss092 en A restaurant almost on the verge of shutting down. An audit of the restaurant revealed an outdated interior and a menu which no one wanted. In the first phase a new identity was developed. A total revamp of the identity was undertaken, the food menu was totally transformed and interiors changed to create a new positioning. [...]]]> http://mindcube.com/archives/864 ]]> http://mindcube.com/archives/885 Mela restaurant group restaurant, London – launch from scratch The Client – Mela wanted to launch another brand of restaurants. A wholistic plan starting from name generation and developing ideas for the type of cuisine was conceived in the highly competitive Indian restaurant market in London. Absolutely new identity was created. With unique plates for [...]]]> http://mindcube.com/archives/847 ]]> http://mindcube.com/archives/803 ]]> http://mindcube.com/archives/767 ]]> http://mindcube.com/archives/763 ]]> http://mindcube.com/archives/747 ]]> http://mindcube.com/archives/712 ]]> http://mindcube.com/archives/709 ]]> http://mindcube.com/archives/679