An aesthetic approach to redefine a company to make them relevant to their primary audience – architects
LAUNCHING THE RETAIL
While the B2B business of Arc was well established, a retail foray into Stainless Steel Modular Kitchens was decided. With a sizable investment showrooms were planned in various parts of the country, starting with one in New Delhi and other at Bangalore. As the first step, a detailed brochure cataloging the kitchens and other retail products was made. The brochure was voluminous, running into almost 100 pages.