When arttd’inox approached us for a catalogue of their products, we wanted to see all the design work of the past years. While all the elements of the design communication were in place they were not coming together in a branded way. It was clear that each of the agencies involved with the brand had put their own interpretation and the communication was quite disconnected.
The first task for us was to define a visual style for the brand. As photography played a major role in the communication in this case, a specific photography style was developed. Eye level shots with a reflection was deliberately chosen to create a consistent look and feel for all communication in the series. This also gave a classy look and positioned the brand as a premium product.