BCH stands for Blue Chip Catering: A fairly large player in the food services segment catering in the North and West Indian market.
THE IDENTITY KIT
THE BCH COLOR PALETTE
DEFINING THE IDENTITY: UNIFORMS
The operations have been set up by a couple of hotel management professionals. A quick research in the market showed stiff competition specially with large international players. So how does a home grown company compete with international giants and make their mark?