It was important for us to understand the product, the business, the manufacturing, competition and the marketing. Through this discovery session, and the scale of operations, it wasn’t just about having a new brand signature, but going a step further to appeal to their customer’s senses, both large and small. And across their various geographies.
EXPLORATION IN DESIGN & THE FINAL BRAND MARK
DEVELOPING THE BRAND
For the next few months, the brand guidelines were developed. Simultaneously new collaterals were also developed. This gave the brand a distinctive look.An attention to details and an in-depth understanding of the product and process was the key. A deliberate attempt to change the way the company was perceived was made.
EXTENDING THE IDENTITY TO A PRODUCT BRAND
Apart from the company, the client wanted to have a product brand developed. The brand was FlowStrong. An identify was developed within the company’s branding, maintaining the similar elements and color for an easy recall.