A large pipe manufacturer in Northern India
gets a stylish industrial brand
One of the few manufactureres of GRP Pipes in large dimensions in Northern India brought in new technology, superior product with proven performance in previous projects. Though their products are largely business to business, they came to Mindcube with the challenge to create the brand’s feel and differentiation among other products.
It was important for us to understand the product, the business, the manufacturing, competition and the marketing. Through this discovery session, and the scale of operations, it wasn’t just about having a new brand signature, but going a step further to appeal to their customer’s senses, both large and small. And across their various geographies.
For the next few months, the brand guidelines were developed. Simultaneously new collaterals were also developed. This gave the brand a distinctive look. An attention to details and an in-depth understanding of the product and process was the key. A deliberate attempt to change the way the company was perceived was made.
Apart from the company, the client wanted to have a product brand developed. The brand was FlowStrong. An identify was developed within the company’s branding, maintaining the similar elements and color for an easy recall.
