Branding a large integrated food services company
STRATEGY FOR A COMPETITIVE MARKET
BCH stands for Blue Chip Hospitality: A fairly large player in the food services segment catering in the north Indian market.
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THE IDENTITY KIT
THE BCH COLOR PALETTE
DEFINING THE IDENTITY: UNIFORMS
The kitchen has been set up by a group of hotel management professionals. A quick research in the market showed stiff competition in the North Indian food segment with hundreds of food outlets catering to the same segment of clients. The number of such places opening and closing within a span of two years was staggering (understandably so on account of sheer number of restaurants). So how does a new restaurant bring in the clients.
“This has been an interesting brand challenge in a competitive category. It has been about much more than a brand re-design as we have reached a range of new consumers. If you’re looking for an agency that truly “gets” both business and branding, I’d highly recommend”
— rajnish chopra, md, blue chip hospitality pvt ltd
