Developing a brand identity
for a Microsoft partnering educational institute
With the need of computer skills on an unprecedented high, Eduskill partnered with Microsoft to offer education in the complete range of products. Both offline and online targeted at Tier II and Tier III cities across india.
Creating a brand signature for a education centric organisation, with presence across the country a modern approach was taken. It had to immediately appeal to a wide range of student audience largely from the middle and lower middle strata of the society.
Four styles of the logo were made each with a different objective. The generally used logo has a large wordmark. Wordmark becomes smaller for very large reproductions of the signature. The third was for online usage and reproductions in very small sizes. The fourth was an emphasized wing element with a small wordmark.
“The brand Signature that Mindcube presented was so different and modern, that we fell in love with it. For a young company like ours, it was ideal and the best part was its adaptability across various media. Everything it seems had been carefully thought through. “
—ajay batra, managing director
Creating the text books offered a new kind of challenge. The courses were several across different levels. So how do you differentiate within them, knowing the target audience defined earlier. The simple solution was to introduce colors and change the number of “wing” — an integral part of the design.
Ivy Labs, USA