When RICS decided to open a new educational college, we knew it’d take a new thought in design, build, presentation and ultimately in communication of the abundant information that had to be generated. A client who’s been setting standards for the built environment sector worldwide for over 148 years means content—and lots of it.
We took time to understand the goals of the college and identified a big need for developing all of the college’s marketing efforts—both online and off. More importantly, it was important to get to know the potential students and building a detailed pshycographics & demographics profiles. Through surveys, interviews, we ended up on five user personas (prospective students, education consultants, faculty, applicants for hire, parents) and respective user journeys across communication platforms.