As the nation’s leading provider of manpower solutions, RKCO Group specialises in providing a rnage of blue collar personnel across a diverse group of industries. This ever growing company sought Mindcube to revamp their brand and create a totally new identity.
“What Mindcube presented was fantastic. Everything had been carefully thought through. The brand signature we chose finally was modern, vibrant and showcased a younger dynamic company.”
— anjana swaminathan, corporate communications
CREATING A BRAND SIGNATURE
To meet the challenge of creating a brand signature for a people based organisation, with presence across the country a new approach was developed — a mix of both traditional and modern. Afterall, it wasn’t just about having a new brand signature, but going a step further to appeal to their customer’s senses
Refreshing brand’s image
Create a new Identity
Content Development & Copywriting
Developement of collaterals
Sub brand launches
EXPLORATION IN DESIGN & TYPE
building it all up
The logo is an artistic representation of a group of people as seen from the top. The fundamentals of the brand had to be devised and created. This happened over the course of few weeks as we spent our time interviewing the Directors, employees and the people whom the company places across industries. We established the rest of the brand identity: color palette, typography system, signage, icons, and photography styles.
the RKCO color palette
one logo, three styles
Three styles of the logo were made each with a different objective. The generally used logo has a large wordmark. Wordmark becomes smaller for very large reproductions of the signature. The third was for online usage and reproductions in very small sizes.