STRATEGY FOR A COMPETITIVE MARKET

BCH stands for Blue Chip Hospitality: A fairly large player in the food services segment catering in the north Indian market, Obviously the competition is intense, specially with International businesses. In continuation to the branding done earlier, to gain foothold in new territories, an innovative, extra large size brochure was designed. It immediately cuts the ice with a potential client and leaves a feeling of a large meticulous hospitality company.