The biggest challenge on our horizon was developing things from a point of zero. No students. No past placement figures. No parallels. And on top of it Graduation and Post Graduation Degrees in subjects unheard of in India.
Going through the volume of information we discovered that CEO’s of several prominent Indian companies of Real Estate and Banking were already recipients of RICS Chartered qualification. And this information formed the core of the strategy. From there on, it was easy. Having been associated with RICS, it was easy for these CEO’s to see how a college in Built Environment will help in providing the right talent in this skill-short sector and also their organisations. Several of them accepted in being the Brand ambassadors for the college.
The first set of launch advertisements (online and offline), collaterals, open house seminars, exhibitions & career fairs, were all built around this and was widely accepted, both within and outside the organisation.
It was a joy to see the launch in Delhi and the subsequent response from the TG. As admissions gradually poured in, it was the hard work put in by the client’s marketing team and a free hand given to us that was instrumental in the success.”
—shhaival saurabh, director, mindcube